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编者按:纵观广播发展史,可以看到,广播从没有过以绝对强势媒体角色自居的时候,她在纸媒包围中出生,被电视媒体后来居上,在互联网来临时被人们最先唱衰。广播总是在求索、努力中求生,但是正是广播人的这种危机意识,让广播人总是在思变、在行进、在发展中找到生的机遇。当互联网大潮风起云涌之时,是广播人最先提出并实践了媒体融合的试验,借助新媒体,实现了广播的华丽转身,展现出新的生机。
Editor’s Note: Looking at the history of broadcasting, we can see that she has never been born in the media. She was born surrounded by paper media and later resurfaced by the television media. She was the first to decline when the Internet came. Radio is always seeking and working hard to survive, but it is this sense of crisis among broadcasters that allows broadcasters to always think of change, move on and find opportunities in their development. When the tide of the Internet surged, it was the first attempt by broadcasters to put forward and practice media convergence. With the help of new media, the broadcast turned gorgeous and showed new vitality.