商家有一句口头禅,曰:“顾客是上帝”。但侈谈为“上帝”服务是一件事,能否做到却是另一件事。被美国《财星》杂志封为“万能先生”的麦凯,则是真正说到就做到。他的每个顾客都有份档案。里面要求业务员记录顾客的66件事——从顾客由什么学校毕业到他醉心的嗜好,从他太太、小孩的名字到他的成就。麦凯了解顾客比顾客自己还深……当然麦凯知道的要比竞争者多。 Businesses have a mantra, saying: “Customer is God ”. However, extravagance as “God ” service is one thing, but it is another thing to do. Mackay, who was named “Mr. Almighty” by Fortune magazine in the United States, really said it. Each of his customers have files. There are 66 things that the clerk needs to record the customer - from what school the customer graduated from to his indulgent hobby, from his wife and children’s name to his accomplishments. Mackay understands that customers are deeper than their customers ... Of course Mackay knows more than competitors.