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广告设计中视觉传达的模糊性,是视觉语义传达上的模糊,也是视觉审美中的一种知觉体验。本文主要对视觉传达模糊性的特征进行了分析,并在此基础上论述了广告设计中视觉传达的模糊性。广告设计是一门艺术学科,由于受到学术潮流的冲击,广告设计艺术传达的方式也在不断变化,比如视觉传达的模糊性。“模糊集”是由美国自动控制专家扎德(L.A.Zadeh)提出的有关于工程控制的理论,随后逐渐引入了其它学术领域,并出现了模糊识别、模糊判断
The vagueness of visual communication in advertisement design is the vagueness of visual semantic communication and also a kind of perceptual experience in visual aesthetic. This paper mainly analyzes the characteristics of visual communication fuzziness, and on this basis discusses the ambiguity of visual communication in advertisement design. Advertising design is an art discipline. Due to the impact of academic trend, the way of advertising design art is constantly changing, such as the ambiguity of visual communication. “Fuzzy Set ” is a theory put forward by American automatic control expert L.A. Zadeh on engineering control, then gradually introduced into other academic fields, and appeared fuzzy recognition, fuzzy judgment