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农业是安天下、稳民心的战略产业,没有农业的现代化就没有国家的现代化。目前,我国农药企业面临着国际农药巨头大举涌入,国内市场同质化竞争激烈的态势,特别是近年来一系列的涉毒农产品事件更使公众“谈药色变”。农药企业如何突破重围,重塑良好形象,为现代农业助力加油,已成为广大农药企业刻不容缓的问题。因此,农药企业应该从以下3方面着手。
Agriculture is a strategic industry that is safe and secure in the world. Without agricultural modernization, there will be no national modernization. At present, China’s pesticide enterprises are faced with the influx of international pesticide giants and the fierce competition in the domestic market. In particular, a series of drug-related agro-products events have made the public even more talk about drug color change in recent years. How to break through the encirclement of pesticide companies, remodeling a good image and helping modern agriculture have become an urgent issue for the majority of pesticide enterprises. Therefore, pesticide companies should proceed from the following three aspects.