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目前,健康体检行业商业创新挑战大于机遇,领军企业须直面多重阻碍:体检售后服务短板亟待弥补,健康数据价值仍需深入挖掘,企业高管战略共识有待达成。对此,赛迪经略研究总监刘畅认为,只有通过内源创新颠覆传统业务,采取“谋定行毅”的策略才能有效地抓住转型契机,战胜挑战,从“红海”走向“蓝海”。
At present, the challenge of commercial innovation in the health examination industry is greater than the opportunity. The leading enterprises must face multiple obstacles directly. The medical examination service shortcomings need to be remedied urgently. The value of health data still needs to be further tapped. The strategic consensus of senior executives is yet to be reached. In response, Liu Chang, director of CCID Consulting, believes that only through internal innovation to subvert the traditional business and adopt a strategy of “resolute determination” can we effectively seize the opportunity to transform and overcome the challenge from the “Red Sea” to “Blue Ocean ”.