论文部分内容阅读
树立公司形象扩大企业品牌的知名度,对于现代企业来说,是保持持续性兴旺发达的重要战略任务。在城市中合适的地点设立户外广告牌,能给大众以鲜明而动人的视觉形象,潜移默化的诱导。与在媒体上做广告相比,优美动人的实体广告牌给大众的感染力要强得多,印象持久,而花费要少得多。要注重美学造型和形象设计:城市里的广告牌应该是造型独特,形式新颖,能与周围的建筑物、广
Building a corporate image to expand the brand awareness of enterprises, for the modern enterprise, is an important strategic task of maintaining sustained prosperity and development. Setting up outdoor billboards in suitable locations in the city can give the public a vivid and touching visual image that can be subtly induced. Compared to advertising in the media, beautiful and moving physical billboards are much more contagious, durable, and much less expensive. Should pay attention to aesthetic design and image design: billboards in the city should be unique shape, the form of novel, with the surrounding buildings, wide