胡锦涛总书记曾经指出:“各级领导干部要充分认识新闻舆论的重要作用,善于通过新闻宣传推动实际工作,热情支持新闻媒体采访报道,正确对待舆论监督,提高同媒体打交道的能力。”这就要求各级领导干部切实提高自身的媒体素养,善于运用媒体推动工作,让媒体成为党和政府的重要执政工具。 General Secretary Hu Jintao pointed out: “Leading cadres at all levels should fully understand the important role played by news media, be good at promoting practical work through news propaganda, enthusiastically support news media coverage of media coverage, correctly handle public opinion supervision and enhance their ability to deal with the media.” " This requires that leading cadres at all levels effectively improve their own media literacy, be good at using the media to promote their work and make the media an important governing tool for the party and government.