(一)为什么在国际营销中,在渠道策略上,正确对待国外中间商具有关键意义?在这方面需要注意哪些问题? 在从事国际营销的全过程中,在发展了适销产品并订定了有竞争性的价格之后,企业选择推行的渠道策略对于能否成功地进入目标市场拓开销售具有关键的意义。而在渠道策略上如何正确选择运用中间商可说是首要问题。这是因为:第一,就世界范围来看,由出口厂商控制、左右市 (I) Why is it important to treat foreign middlemen correctly in the international marketing strategy? What issues should be paid attention to in this regard? In the overall process of international marketing, we developed the marketable products and established After competitive prices, the channel strategies that companies choose to implement are critical to whether they can successfully enter the target market and expand sales. How to choose the right middleman to use in the channel strategy is the most important issue. This is because: First, on a global scale, export companies control and