市场营销,是以回答顾客最关心的七个问题为核心,以快速推动顾客购买进程为目的的活动和过程。除此之外,营销还是创造、传播、传递和交换顾客、客户、合作伙伴乃至整个社会有价值的产品和服务的一系列活动、机制和过程。美国学者基恩·凯洛斯将各种市场营销定义分为三类:一是将市场营销看作一种为消费者服务的理论。而是强调市场营销是对社会现象的一种认识。三是认为市场营销是通过销售渠道把生产企业同市场联系起来的过程。这也是从侧面反映了市场营销的复杂性。但是不是所有企业的市场营销策略都是一样的,不同的企业都应该根据自身企业的情况来制定适合自己企业的营销策略,这样才能发挥市场营销策略在企业发展中最大的作用。 Marketing, is based on the seven questions that customers are most concerned about as the core, in order to quickly promote the process of customer purchasing process for the purpose. In addition, marketing is a series of activities, mechanisms, and processes that create, communicate, communicate and exchange valuable products and services to customers, customers, partners, and society as a whole. American scholar Keane Keluosi will be the definition of various marketing is divided into three categories: First, the marketing as a service to consumers theory. Instead, it emphasizes that marketing is a recognition of social phenomena. The third is that marketing is through the sales channels to manufacturers linked with the market process. This also reflects the complexity of marketing from the side. But not all business marketing strategies are the same, different companies should be based on their own business situation to develop their own business marketing strategy, so as to play a marketing strategy in the development of enterprises in the greatest role.