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当今进行文学研究,必须考虑到创作和作品的市场化问题。市场化对于文学来说,既是文学本身发展变化的一个动因,也是我们了解、理解文学的一个途径。文章对市场化问题和文学关系展开剖析,主要包括三方面:首先,考察市场化语境的文化规则问题,由于市场化,包括文学在内的文化领域被重新定位;其次,由文字、图像和品牌等方面,考察文化市场的宏大叙事的规律;再次,剖析市场化语境的文化秩序的建构问题。
Today’s literary studies must consider the issue of marketization of creations and works. Marketization is not only a motive for the development of literature itself, but also a way for us to understand and understand literature. The article analyzes the issue of marketization and literature, including three aspects: firstly, to examine the cultural rules in the context of marketization; to reposition it in the field of culture, including literature; and secondly, Brand and so on, examines the law of the grand narrative of the cultural market; Thirdly, analyzes the construction of the cultural order in the market-oriented context.