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从初建家纺概念到而今互联网时代家纺类电商的出现,家纺行业的发展日新月异,如今,外部消费环境的变化和行业内部竞争态势的变动,使我国家纺业进入了结构性调整的新阶段。今年上半年,家纺企业在传统渠道上面临较大的压力,但在新渠道上却保持着超过70%的增长。因此,传统的家纺产业如何在渠道上变革创新成为业界讨论的焦点。
From the beginning of the concept of building home textiles to the emergence of home textiles e-commerce in the Internet era, the development of the home textile industry is changing with each passing day. Today, changes in the external consumer environment and changes in the internal competition in the industry have brought China’s textile industry into a new stage of structural adjustment. In the first half of this year, home textile companies faced greater pressure on traditional channels, but they maintained an increase of more than 70% in new channels. Therefore, how the traditional home textile industry changes in the channel innovation has become the focus of discussion in the industry.