纳兰文化不仅具有文化价值和审美价值,还有经济价值。要想开发其经济价值,要结合时代特点,在挖掘其核心价值的基础上,对纳兰文化进行现代化、国际化的包装,打造出纳兰文化品牌。纳兰文化的传播是创新扩散的过程,要有持久性和系统性。要想实现纳兰文化的经济价值,还需要借助文化本体产业、文化旅游产业、文化产业园区、文化扩展产业等平台。 Nalan culture not only has cultural value and aesthetic value, but also economic value. In order to develop its economic value, it is necessary to combine the characteristics of the times and tap the core values ​​of Nalan culture to carry out the modernization and internationalization of packaging to create a Nalan culture brand. Nalan culture is the diffusion of innovation diffusion process, there must be persistent and systematic. In order to realize the economic value of Nalan culture, it is also necessary to use such platforms as cultural ontology industry, cultural tourism industry, cultural industry park and cultural expansion industry.