直接进入欧美市场,中国外贸界一直在不断探索和实践,可是惨淡经营多年,成绩不甚理想。究其根本原因,一是很多国产商品的质量上不了台面;二是经营思路与国际市场的需求脱节。 我们认为,应该把经销的主要方面着眼于欧美市场最大需求,从中谋求自己产品的发展方向。制作外国货 在我们看来,绝大部分推销出口的中国货应该洋味十足,因为,使用者是真正的番邦人士。 应当意识到,推销“土特产”是比较容易的事。而且在开始时,也许会得到一些顾客的惊叹与赞美。但这毕竟是一厢情愿,是属于小摊贩意识的低级贸易方式。 Directly into the European and American markets, the Chinese foreign trade community has been continuously exploring and practicing, but it has been distressed for many years and the results have been poor. One of the fundamental reasons is that the quality of many domestically produced goods cannot be met with countertops; the second is that business ideas are out of line with the needs of the international market. We believe that the main aspects of distribution should focus on the largest demand in the European and American markets, and seek the direction of development of their own products. Making Foreign Goods It seems to us that the vast majority of Chinese goods that are exported for export should be full of foreign flavor because users are genuine Fanbang people. It should be realized that it is relatively easy to promote “specialties”. And at the beginning, you may get some customers’ exclamation and praise. But this is, after all, wishful thinking. It is a low-level trade method that belongs to the peddler consciousness.