有位日本名人曾说过,“代表日本脸面的有两个:左脸是松下电器,右脸是丰田汽车。”可以说,日本虽然是一个面积狭小的国家,但却是一个国民品牌建设的强国。品牌已成为一种生活方式和思维方式,著名的本土品牌会让国家和民族引以为傲,所以,民族品牌的发展与建设有着超乎经济的意义。 One Japanese celebrity once said that “there are two faces on behalf of Japan: the left face is Matsushita Electric Industrial Co., Ltd. and the right face is Toyota Motor Corp.” Although Japan is a small country, it is a national brand Power building. Brand has become a way of life and way of thinking, the famous local brands will make the country and the nation proud, therefore, the development and construction of the national brand has the economic significance.