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我国经济正处于结构调整的重要时期,企业高速发展所依赖的土地红利、人口红利、制度红利等正慢慢消失;信息化和科学技术的快速发展正改变着人们的生活方式,消费趋势和消费行为在发生着巨大变化;国际快时尚品牌正迅速抢占中国市场……,中国的品牌连锁企业面临前所未有的威胁,同时拥有新的发展空间!品牌需要看清信息时代下的发展趋势?需要把握消费趋势的变化!
The economy of our country is in an important period of structural adjustment. Land dividends, demographic dividends and institutional bonuses relied upon by the rapid development of enterprises are slowly disappearing. The rapid development of information technology and science and technology is changing people’s life style, consumption trend and consumption Behavior is undergoing tremendous changes; international fast fashion brand is rapidly seizing the Chinese market ... ..., China’s brand chain enterprises are facing unprecedented threats, but also have new space for development! Brand need to see the development trend under the information age? Need to grasp the consumer Trend changes!