对陕西省体育教育培训市场现状进行调查研究,在分析陕西省体育教育培训市场开发取得的成功和存在问题的基础上,提出今后开发中应着力解决的问题:总结经验,探索发展新思路;健全管理体制,走法制化道路;实施顾客满意度战略;拓宽投资渠道,规范收费标准;加快筹建体育教育培训信息网络。 Based on the analysis of the success and existing problems in the development of physical education and training market in Shaanxi Province, this paper puts forward the problems that should be solved in the future development: summing up experience and exploring new ideas for development; Management system, take the road of legalization; implementation of customer satisfaction strategy; broaden investment channels, standardize fees; speed up the construction of physical education and training information network.