本文就“电视传播艺术”这一学术命题作了系统的梳理与整合。作者从传播内容和研究思路 ,即电视实践与电视理论中的对立统一的现实切入 ,提出了“电视传播艺术”的命题 ,并对“电视传播艺术”作了内涵与外延的理论界定。同时 ,作者对电视传播艺术研究进行了分类 ,并对这一研究的理论意义、实践意义作了全面的阐述。 This article systematically combs and integrates the academic theme of “the art of television broadcasting”. Based on the content and research ideas of communication, that is, the reality of the unity of opposites in television practice and television theory, the author proposes the proposition of “the art of television broadcasting” and defines the connotation and extension of “art of television broadcasting”. At the same time, the author classifies the researches on the art of television communication and gives a comprehensive exposition of the theoretical significance and practical significance of this research.