论文部分内容阅读
随着人们生活水平普遍提高,网络时代快节奏发展。以微博、微信为代表的“微传媒”走进我们大学校园。在校园生活中,学生日常用品的升级换代更新加快,尤其是大学生毕业时面临着大量换代物品的处置问题。电脑、手机等电子商品成为了较为普遍二手交易物品。在这样的背景下,大学生校园微传媒二手市场应时而生成为必然,从而为构建红河学院微传媒二手交易市场新模式的探索,主要包括价值定位、运营方式以及何种方式进行推广等内容。为了能让更多的老师和同学快速接纳和信任校园微传媒二手物品交易网站,需要我们加大对其的宣传力度和扩大宣传范围,更进一步加强全校师生对该网站的认识,从而提高该网站影响力和认知度。
With the general improvement of people’s living standards, the Internet era has developed rapidly. Microblogging, WeChat as the representative of “Micro Media ” into our university campus. In the campus life, the upgrading of daily necessities of students is accelerating, especially when college graduates are faced with the disposal problem of a large number of replacement articles. Computers, mobile phones and other electronic products have become more common second-hand trading items. Under this background, the secondary market of university students’ micro-media on campus needs to be generated from time to time, so as to explore the new model of the secondary market of micro-media at Honghe University, including the value orientation, the mode of operation and the way of promotion. In order to allow more teachers and classmates to quickly accept and trust the secondary websites of campus micro-media transactions, we need to step up their publicity efforts and expand the scope of publicity so as to further enhance the awareness of teachers and students in the school on the site, Website influence and awareness.