在今天的开放环境与信息全球流动的条件下,要想有效应对人们的思想意识多元化,要想努力保持并增强主流意识形态的影响力,作为执政党,中国共产党必须进一步增强传媒运用能力和舆论影响能力。 无产阶级政党夺取政权不容易,执掌好政权尤其是长期执掌好政权更不容易。党的执政 Under today’s open environment and the global flow of information, in order to effectively deal with the diversification of people’s ideology, in order to strive to maintain and enhance the influence of the mainstream ideology, as the ruling party, the CPC must further enhance the media’s ability to use it and Media influence. It is not easy for the proletarian parties to seize power, it is even harder for the proletarian parties to seize power, especially for long-term power. Party’s governance