论文部分内容阅读
在当今中国的经济体系中,流传着“得渠道者得天下”这样的俗语,虽然这话看上去有些片面,忽略了品牌和产品的影响力,但的的确确反映了在各行业中渠道的重要性,车载主机市场同样受用。中国车载主机的市场正在经历着复杂的变化,因此针对渠道的变革,几乎是每一个车载主机厂商的必修课。新星光电用真诚的态度迎接着行业的变化,千店工程拉开了复合渠道的一个序幕。全国范围内星级店的陆续出现,与其说这是开拓渠道,不如说这是深入渠道的一种做法,目的就是为了“做透”渠道。2009年里,新星光电企业在变,产品在变,渠道在变,但不变的是诚意、责任和信心,此次我们特约采访了新星光电五星级店——昆明金峰汽车服务有限公司,从总经理张可锋先生的口中可以看到新星光电的变与不变。
In today’s Chinese economy, the saying goes that “those who have access to the world”, although this may seem a bit unimpressive and ignore the influence of the brand and the product, but it does reflect the various industries The importance of channels, car host market is also used. China’s car host market is experiencing complex changes, so for the channel changes, almost every car host manufacturers compulsory. Nova photoelectric with a sincere attitude to meet the changes in the industry, thousands of shop opened a composite project of a prelude. Star-level stores across the country have emerged one after another, so far this is a pioneering channel, it is better to say that this is an approach to in-depth channels, the purpose is to “do a thorough” channel. In 2009, Nova Optoelectronics business is changing, the product is changing, the channel is changing, but the change is sincerity, responsibility and confidence, this time we interviewed a special star five-star photoelectric shop - Kunming Jinfeng Motor Service Co., Ltd., From the mouth of general manager Mr. Zhang Kefeng can see the new star photoelectric change and change.