在日趋激烈的现代市场竞争环境下,企业对战略管理的关注度不断提高。战略管理是企业管理者通过战略目标的确立,在对企业面临的内外部环境因素进行综合分析的基础上,围绕发展战略这一最高目标,以各自完成具体目标的出色行动,真正起到围护和保证战略目标实现的作用。 In an increasingly fierce competition in the modern market environment, companies are increasingly paying attention to strategic management. Strategic management is the enterprise manager through the establishment of strategic objectives, based on a comprehensive analysis of the internal and external environmental factors facing enterprises on the basis of around the highest goal of development strategy, to accomplish their specific goals outstanding action, really play enclosure And to ensure the realization of the strategic goal.