据统计,我国目前的节假日全年已经达到114天,几乎占去365天的1/3,并形成了前后相连的3个七天长假。与之相伴诞生的是近两年以力求满足读者节假日多样需求为主旨的“假日报纸”。如何在假日吸引住读者,已经成为报纸分割市场份额的要素。但是经过3年的市场磨砺,今天的“假日报纸”所处的环境,已经不同于报界1999年国庆节面对第一次七天长假显现出惊喜与手足无措的状况。读者的阅读心理越来越成熟,眼光也越 According to statistics, the present holidays of our country have reached 114 days throughout the year, accounting for almost 1/3 of 365 days and forming three seven-day holidays linked up and down. Accompanied by the birth of the past two years to strive to meet the diverse needs of readers holidays as the theme of the “holiday newspaper.” How to attract readers during the holidays has become an essential part of newspaper market segmentation. However, after three years of market sharpening, the environment in which the “holiday newspaper” today is located is different from the surprise and confused situation faced by the newspapers for the first seven days of holiday in the National Day of 1999. Reader’s reading psychology more and more mature, the vision is more