“情景秀”其实就是由品牌设定主题、场景、情境、推进的流程以及规则,然后交由消费者参与,创造发展出在品牌可控制范围内的“即兴表演”。营销圈儿似乎也爱赶潮流。你可能也不知道从何时起,品牌纷纷开始拍摄微电影。有的明明拍得就像广告,但还是要贴上“微电影”的标签,希望以此吸引消费 “Scenario Show ” is actually set by the brand themes, scenarios, scenarios, and promote the process and rules, and then by consumers involved in the creation and development of the brand can be controlled within the scope of “improvisation ”. Marketing circles also seem to love the trend. You probably do not know when the brands started filming micro-movies. Some are obviously like the ads, but still have to paste the “micro-movie” label, in the hope of attracting consumption