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90年代将成为本世纪最富有挑战性的年代。日益激烈的竞争、逐渐饱和的生产能力以及飞速发展的技术创新,使任何企业都难以永远保持领先一步的地位。微薄的利润,不断上涨的成本经常使许多企业陷入经营困境。面对如此严峻的挑战,在市场营销领域出现了以下几种新趋势。一、日益强调企业营销能力的提高企业营销能力的提高主要从采取有效的营销策略和制订切实可行的营销目标入手。首先,在营销策略方面,常见的有以下几种:(1)把一部分简单的生产操作留给顾客,通过唤醒消费者的创造意识来吸引顾客。例如,布莱
The 1990s will be the most challenging era of this century. The increasingly fierce competition, the gradually saturated production capacity and the rapid development of technological innovation make it difficult for any company to stay one step ahead. Slight profits, rising costs often make many companies into operating difficulties. Faced with such a severe challenge, the following new trends have emerged in the field of marketing. First, increasingly emphasize the improvement of corporate marketing capabilities Corporate marketing capabilities to improve the main from the adoption of effective marketing strategies and the development of practical marketing objectives to start. First of all, in the marketing strategy, the following are common: (1) Leave part of the simple production operation to the customer and attract the customer by awakening the consumer’s sense of creation. For example, Bligh