信托公司应把互联网和金融因素有机整合,在产品设计、市场营销、资产管理、客户服务等方面加以改善,推动业务转型。面对来势汹汹的互联网金融大潮,银行、保险、券商和基金都热情高涨地投入,并取得了不错的成效。不过,信托行业触网的脚步却慢了许多。即便是早前初涉微信的外贸信托,其推出的“五行财富”微信订阅号,也只是推送热销产品和财富私塾,并不提供微信交易。 Trust companies should integrate Internet and financial factors and improve their product design, marketing, asset management and customer service to promote business transformation. Faced with the tide of Internet financial turmoil, banks, insurance companies, brokerage companies and funds have enthusiastically invested and achieved good results. However, the pace of the trust industry has been much slower. Even earlier, the Trust of Foreign Trade involving WeChat initially launched its “Wealth of Five” subscription number, which is only pushing the sales of hot products and wealth private schools and does not provide WeChat transactions.