产品——各卫星频道交叉覆盖后,产生产品同质化的问题,于是价格战无可避免。通路——游戏规则的不明确,导致掐播广告的现象发生,降低广告价格的支撑力。价格——大陆的电视媒体定价,一个重要的考虑因素就是年度广告任务。促销——电视频道的促销除了对广告的买方之外,同时必须针对收视大众。 Products - Cross-coverage of satellite channels, resulting in the problem of product homogeneity, so the price war is inevitable. Access - the rules of the game is not clear, leading to the phenomenon of pinch broadcast advertising, advertising prices to reduce the support. Price - One of the key considerations for the pricing of television media in the Mainland is the annual advertising assignment. Promotion - The promotion of a television channel must be targeted at the public as well as the buyer of the advertisement.