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深圳卫视拥有独特的思想解放的前沿优势,拥有文化产业发展的资本前沿、技术前沿优势和得天独厚的毗邻港澳的地缘前沿的优势。深圳卫视应当根据自身的前沿优势,发掘区域内独有的历史、地理、旅游、文化、经济资源,形成反映时代精神和先锋价值追求的“前沿中国”的发展战略;“前沿中国”的战略实现了差异化,有利于生产产异性电视产品,在受众中建立清晰的辨识度,发展品牌形象的建设及营销网络,实现品牌经营。深圳卫视可通过打造特定的品牌节目,以点带面,形成品牌乘数效应,引进影响力和辐射力兼具的品牌主持人,建立前沿企业文化培育高效创新团队和建立产业战略联盟等策略实施“前沿中国”的战略。
Shenzhen Satellite TV has a unique frontier ideological emancipation, with the development of cultural industries capital frontier, cutting-edge technology and advantaged geopolitical edge adjacent to Hong Kong and Macao. Shenzhen Satellite TV should, based on its own cutting-edge advantages, explore unique historical, geographical, tourism, cultural and economic resources in the region and form a “frontier” development strategy that reflects the spirit of the times and the vanguard pursuit of value. “Frontier China ”Strategy to achieve differentiation, is conducive to the production of heterosexual television products, establish a clear audience awareness, the development of brand building and marketing network, to achieve brand management. Shenzhen Satellite TV can create a brand-specific program to point to the surface, the formation of the brand multiplier effect, the introduction of both influence and radiation of the brand presenter, the establishment of cutting-edge corporate culture to foster efficient and innovative team and the establishment of strategic alliances and other strategic implementation China "strategy.