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网络视频大发展时期,视频行业的赢利模式在不断创新、变革,创设出“UGC+广告”“PGC/OGC分账”“视频+电商”等很多在传统媒体阶段难以想象的赢利模式。文章对数字化、信息化、网络化技术高速发展的今天如何看待视频行业赢利模式的变化;传统视频行业的赢利模式是否会被颠覆;网络视频赢利模式的发展是趋向于对传统的彻底改变,还是一种实质上的回归等进行阐释,试图归纳出全媒体时代视频行业赢利模式发展的基本规律。
During the great development of online video, the profit model of the video industry is constantly innovating and changing. It has created a lot of problems that are unimaginable in the traditional media stage such as “UGC + Advertising”, “PGC / OGC Division”, “Video” Profit model. The article on digital, information technology, network technology, the rapid development of today how to view the changes in the video industry profit model; traditional video industry profit model will be subverted; the development of network video profit model is to tend to the traditional radical change, or A substantial return to explain, trying to sum up the basic rules of the development of the video industry profit model in the all media era.