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从公共政策的角度,分析了桂林“七.二六”导游事件,认为该事件引发的旅游公共危机主要是公共政策调整的问题,强调目前零负团费问题实际上是旅游公共管理问题,必须从公共政策及其服务体系建设的层面加以解决。提高政府公共管理水平、完善公共政策服务体系,人才培养是关键,必须尽快提升旅游教育质量和层次,抓紧培养高层次、高水平、高素质的高级旅游专门人才,把塑造旅游教育品牌,造就能够管理现代化政府、引导行业健康发展的旅游精英和行业领袖提到议事日程。
From the perspective of public policy, this article analyzes the Guilin “seven. Twenty-six” tour event, that the incident caused by the public crisis in tourism is mainly the adjustment of public policy issues, stressed that the current zero-negative tour fee is actually a problem of public administration of tourism , We must solve it from the perspective of public policy and its service system. Improve the level of government public administration, improve the service system of public policy, personnel training is the key, we must enhance the quality and level of tourism education as soon as possible, pay close attention to training high-level, high-level, high-quality tourism professionals, to create a tourism education brand, The tourism elites and industry leaders who manage modern government and guide the healthy development of the industry refer to the agenda.