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政府公共关系是政府从事管理的重要组成部分,是政府沟通和协调内外关系的强有力手段。在改革开放的今天,政府公共关系已越来越受到各级政府的普遍重视。因而,进一步开展对于政府公共关系的研究,对充分发挥政府工作职能,解决政府工作的实际问题,提高工作效率都具有极为重要的意义。 一、政府公共关系的涵义 政府公共关系是公共关系的一般原理在政府这一特定社会组织中的应用。它是政府运用各种传播手段或政民联系形式,与公众进行交流、沟通,并通过有效的管理和服务,建立相互间适应、理解、支持、信任的行为或职能。
Public relations of government is an important part of government management and a powerful means for government to communicate and coordinate internal and external relations. At the present day of reform and opening up, the government public relations has been paid more and more attention by all levels of government. Therefore, to carry out the research on government public relations further is very important to give full play to the government’s job functions, to solve the practical problems of government work and to improve the work efficiency. First, the meaning of government public relations Government public relations is the general principle of public relations in government this particular social organization. It is the government using various means of communication or the form of political and civil ties with the public to communicate and communicate with each other and through effective management and service to establish mutual adaptation, understanding, support and trust behavior or function.