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老蜂农品牌蜂蜜的创业者,在几乎没有任何自有资金、没有任何广告推广、没有自己建立销售网络的情况下,只是靠产品策划的创造力而产生内在源动力,纯靠自然销售而螺旋上升、自我滚动发展。创业者投入50万元银行贷款,5年来不仅获得了500万元纯利润的创业回报,而且创造了一个让竞争对手出价1000万收购的中国蜂业知名品牌。老蜂农实例价值在于,由于它完全不同于充斥市面需要大量资金、以广告推广为第一推动力的产品成功实例,只是靠产品定位的品牌魅力作为产品销售的第一推动力,从而成为农业小产品领域的小型创业者可复制或可借鉴的实例。
The founder of the old Beekeen brand of honey, with almost no own funds, no advertising, and no sales network of its own, created an intrinsic source of motivation based on the creativity of product planning and spiraling solely on natural sales Rising, self-rolling development. Entrepreneurs invested 500,000 yuan bank loans, 5 years not only won the 5 million yuan net profit venture return, but also to create a rival bidding 10 million acquisition of China apiculture well-known brands. The value of the old bee-peasants example lies in the fact that the value of the old bee-peasants is that they are completely different from the large-scale funds flooding the market and the successful examples of products with advertising promotion as the primary driving force. Examples of small entrepreneurs who can copy or learn from small businesses.