目前的男装企业做品牌,几乎是清一色的高举高打,而且是最简单的、没有战术的高举高打。它们都是只要广告,盛行明星代言,李连杰、成龙、周润发、陈道明……全都被找到了。这种品牌推广就如同打排球,把球全给了主攻手。从这些厂家的发展来看,以前都是做批发和外来加工的。现在看来,多数企业还是想往高端走。有的企业在产品的角度上做得还 The current men’s business brand, almost all the same high-up, but also the most simple, tactical high-lift high. They are as long as the ads, popular celebrity endorsements, Jet Li, Jackie Chan, Chow Yun Fat, Chen Tao ... ... all have been found. This brand promotion is like playing volleyball, the ball to the main attacker. From the point of view of the development of these manufacturers, they used to be wholesale and exotic processing. It now appears that most companies still want to go high. Some companies do the same from a product perspective