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市场选择是以市场战略为基础,集市场研究、市场组织为一体的规划过程。而市场研究则是科学地展开这一过程的前提,直接影响着市场战略的实施结果。一、渠道结构研究渠道结构研究是市场研究的重要项目。在市场开发之前,充分了解该市场现有的渠道结构,对于掌握渠道主干、使自身的渠道结构更具针对性、合理性是十分必要的。简单地讲,渠道研究就是研究产品流通的环节、各环节成员构成以及成员与成员之间的关系(参见附表)。通常,环节的数量(层),会间接
Market selection is a planning process based on market strategy and market research and market organization. Market research, on the other hand, is a prerequisite for the scientific development of this process, which directly affects the implementation of market strategy. I. Channel Structure Research Channel structure research is an important project for market research. Before market development, it is necessary to fully understand the existing channel structure of the market, and to master the main channel and make its own channel structure more targeted and reasonable. Simply speaking, channel research is the study of the circulation of products, the composition of members at each stage, and the relationship between members and members (see attached table). Usually, the number of links (layers) will be indirect