随着我国公共管理事业的发展 ,在政府职能定位和社会问题的解决等方面 ,都迫切需要一些现代管理理论、手段和方法来指导。从国外公共管理的成功实践来看 ,市场营销是一种行之有效的、较好的公共管理手段和方法。一、市场营销和市场营销观念市场营销学是一门以经济科学、行为科 With the development of public management in our country, we urgently need some modern management theories, methods and methods to guide the government’s function orientation and social problems. From the successful practice of foreign public administration, marketing is an effective and better means and method of public administration. First, marketing and marketing concepts Marketing is a science, behavioral science