城市,作为一个巨大的商品,需要商标,更需要品牌。在某种意义上说,城市品牌是一个城市最为宝贵的无形资产,是一座城市综合竞争力的集中表现,是实现城市腾飞的助力器。城市品牌是城市发展的“导向牌”、是凝聚人心的“吸铁石”、是城市形象的“金名片”。城市品牌建设是一项社会化的系统工程、是一个综合平衡的过程,必须制订长期战略规划,方可收到效果。 City, as a huge commodity, need a trademark, but also need a brand. In a sense, the city brand is a city’s most valuable intangible assets, is a concentrated performance of a city’s overall competitiveness, is to achieve the city booster. Urban brand is the “guide card ” of urban development, is the cohesion of people “magnetite ”, is the city image “gold name card ”. City brand building is a social system engineering, is a comprehensive and balanced process, we must formulate long-term strategic planning, in order to receive results.