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近年来,江苏省南京市马鞍街道立足地域实际与资源优势,抓住电子商务产业快速发展的契机,全力推进电子商务示范村和示范镇创建,促进电子商务进企业、进个体、进农村,有力推动街道经济转型跨越发展。文章介绍了马鞍街道发展农村电子商务的现状,分析了马鞍街道发展电商过程中搭建平台、创新理念、典型引领和加强培训的经验做法,以期为街镇级发展农村电商提供可靠的路径。
In recent years, Nanjing City, Jiangsu Province saddle streets based on geographical and resource advantages, seize the opportunity for the rapid development of e-commerce industry, to promote e-commerce model village and model town to create, promote e-commerce into the enterprise, into the individual, into the countryside, strong Promote the economic transformation of the streets across the development. This article introduces the current situation of rural e-commerce in saddle street development, analyzes the platform of saddle street in developing e-commerce, innovative ideas, typical experiences of leading and strengthening training, with a view to providing a reliable route for the development of rural e-commerce in towns and townships.