重庆市工商局认为华润雪花在与终端签订合同时,向终端和经销提供各种好处包括财物、金钱贿赂,涉及金额少则十几万,多达20多万。华润雪花负责人则说,给终端一“点好处”,在业内已经成为一种不成文的行规,实质上是一种促销行为,根本谈不“上贿赂”。 Chongqing Municipal Bureau of Commerce and Industry that China Resources Snow signed a contract with the terminal, to provide various benefits to the terminal and distribution, including property, money, bribes, involving as little as hundreds of thousands, up to 200,000. China Resources Snow said the person in charge, to the terminal a “good point” in the industry has become an unwritten rules, in essence, is a kind of promotional behavior, not to mention “bribery.”