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电影是城市消费文化崛起与社会现代性追求的产物,时尚是其重要的特质之一。上世纪二三十年代以上海电影为代表的中国电影,在物质层面上反映出当时人们衣食住行方面的前卫与时尚,在精神层面则折射出具有时代性的全新思想和理念,即女性解放、自由平等的思想,商业社会的时尚消费观念以及文化精英的理性社会批判,二者互为表里构成这一时期电影时尚的核心内容。其反映出的电影作为文化消费产品的市场特征与规律,对当今电影产业的发展有着重要的启示作用和借鉴意义。
Film is the product of the rise of urban consumer culture and the pursuit of social modernity. Fashion is one of its important qualities. In the 1920s and 1930s, Chinese films represented by Shanghai movies reflected the avant-garde and fashion of the people in the material, social and cultural fields at the material level and the new ideas and concepts of the times in the spirit level, that is, women’s liberation and freedom Equal thoughts, the concept of fashion consumption in the commercial society and the rational social critique of the cultural elite are the core contents of the film fashion during this period. The movie reflects the market characteristics and laws of cultural consumer products, and plays an important role in enlightenment and reference for the development of today’s movie industry.