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从现代市场营销的角度对企业形象建设中的公关宣传进行分析,强调了公关宣传的重要地位,对如何运用公关宣传作了些可行性探讨。
From the perspective of modern marketing, this paper analyzes the publicity and publicity in the corporate image construction, emphasizes the important position of public relations and publicity, and makes some feasibility studies on how to use publicity and publicity.