目前,超级市场虽然已经成为国际零售业的一种主要业态,但是对于传统的零售业态而言,只能称之为是在原有业态基础上的改良而已,其经营理念并没有实质性的突破。面对迅速发展的零售业以及电子商务大潮,超市将以什么样的经营理念迎接21世纪的挑战,这的确是一个应当引起超市经营管理者高度重视的课题。 At present, although the supermarket has become a major form of business in the international retail industry, for the traditional retail business, it can only be called an improvement on the basis of the original business model, and its business philosophy has no substantive breakthrough. Faced with the rapid development of the retail industry and the e-commerce tide, the supermarket will use what kind of business philosophy to meet the challenges of the 21st century. This is indeed a topic that should arouse the attention of supermarket managers.