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市场经济的发展,为商业信函提供了广阔的市场。如美国目前的函件广告占该国广告收入的20％,这个比例基本上与报业广告收入不分上下,处于并驾齐驱的状况。近年来,我国广告业务发展速度惊人,形式多样的各种广告已被国人接受,但令人遗憾的是,我国商函广告的收入显得并不如人意。有识之士以为,如果我国商函广告的收入能达到全国广告收入的20％,那将是120多亿元的收入。
The development of the market economy has provided a vast market for business correspondence. For instance, current US letter advertising accounts for 20% of the country’s advertising revenue, which is basically the same as newspaper advertising revenue. In recent years, China’s advertising business has been developing at an alarming rate. Various forms of advertisements have been accepted by the people of the country. However, it is regrettable that the income of China’s commercial advertisements appears to be less than satisfactory. The people of insight believe that if the income of China’s business letter advertising can reach 20% of the national advertising revenue, it will be more than 12 billion yuan of income.