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在中国拍卖行业201 4年宣传工作会议上,匡时副总裁谢晓冬针对行业的宣传工作做了专题讲座。他指出,做好宣传工作首先必须要解决三个层面的问题。第一,对艺术品拍卖在宏观视角上或是哲学视角须有一个根本的认识;第二,解决方法的问题;第三,解决具体的技巧问题文化定位要基于综合视角我举两个列子,清初四僧是中国绘画史上非常有名的大师,但是对清初四僧概念的定位是到民国的时候才确立的。再比如大家所熟知的明四家之一文征明,他作为艺术家的简历,是到了徐邦达时代由徐老建立起来的。若是放在当时的历史环境来看,我们找不到文征明作为艺术家的简历。放到明代,我们若视他为艺术家或画家,那是在骂他。我们必须看到在明清时代,整个艺术的创作特点是士大夫创作,我们称之为文人
In the Chinese auction industry 201 4 years of propaganda work conference, Vice President Xie Xiaodong made a special lecture on the propaganda work of the industry. He pointed out: To do a good job of propaganda, we must first solve the problems at three levels. First, we must have a fundamental understanding of the auction of art from a macro or philosophical perspective. Second, we should solve the problem of methods. Third, to solve specific technical problems, we should take two measures based on a comprehensive perspective: The four monks in the early Qing Dynasty were very famous masters in the history of Chinese painting. However, the definition of the concept of the four monks in the early Qing Dynasty was established in the Republic of China. Another example is known as one of the Ming four Wenzheng Ming, his resume as an artist, is to Xu Bangda Xu established by the old. If we look at the historical environment at that time, we could not find Wen’s resume as an artist. In the Ming Dynasty, if we regard him as an artist or painter, it is scolding him. We must see that in the Ming and Qing Dynasties, the creation of the whole art was characterized by the creation of literati and we call it literary