“党和政府的方针政策,中国几千年的文化传统,老百姓生活方式和社会思潮的变化等,这些都是读懂中国的明确路径,也是我们确定节目模式和制作机制的前提。”今年以来,东方卫视在收视市场上大有斩获。新闻、综艺和电视剧三驾马车齐头并进,呈均衡化发展趋势。收视均衡化、受众年轻化、覆盖全国化,影响力和传播力日益增加,也正因此,创新成为东方卫视需要持续思考的课题。主流播出平台,应有担当“把握社会效益与经济效益的关系,始终坚持社会主义先进文化前进方向,始终把社会效益 ”The guidelines and policies of the party and the government, the cultural traditions in China for thousands of years, the changes in people’s lifestyles and social trends of thought are the clear paths to understand China and the premise for us to determine the program mode and production mechanism.“ ” This year, Dragon TV has great success in the viewing market. News, Variety and TV troika go hand in hand, showing a balanced development trend. The equalization of the audience, the younger audience and the nationwide coverage will increase the influence and communication capability. Therefore, innovation has become a topic that needs to be continuously considered by Oriental Satellite TV. Mainstream broadcast platform, should play "to grasp the relationship between social and economic benefits, always adhere to the advanced direction of socialism, always put the social benefits