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品牌如何在一个有着千丝万缕联系的世界中讲述它们自己的故事?在当今社会,各类广告技术发展迅速,Google也推出了自己的广告工具。然而,无论时代如何变迁,真正能够打动人心的永远在于创意本身。每天,Google产生的数据高达2,500,000,000,000,000,000字节!但是,这不是关键,如何对数据加以组织利用才是关键所在。从数据中发现故事在过去的几年里,为了帮用户创造真实的引人瞩目的品牌体验,Google专注于与品牌和机构建立紧密的合作关系。去年,Google启动了Project Re:Brief,同广告商及代理商合作,一起重新思索各大品牌如何在互联网上进行宣传推广。通过利用最新的技术工具,Google将广告行业最经典、最具标志性的广告活
How do brands tell their own stories in a world of inextricably linked relationships? In today’s society, ad technologies are rapidly evolving and Google has introduced its own advertising tools. However, no matter how the times change, what really impresses people is the idea itself. Every day, Google produces up to 2,500,000,000,000,000 bytes! But that’s not the point, and it’s the key to how data is organized and used. Discovering stories from data In the past few years, Google has focused on building strong relationships with brands and agencies to help create truly compelling brand experiences for users. Last year, Google launched Project Re: Brief, working with advertisers and agencies to rethink how major brands advertise on the Internet. By leveraging the latest technology tools, Google places the most iconic, iconic ad campaign in the advertising industry