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1996年医药市场受资金紧张、外销欠畅、竞争加剧等诸多因素的影响,销售增幅放慢,企业经营难度加大,效益下降的严峻形势。但从总体上看,市场仍呈稳步发展的趋势,如今年头9个月,全国药品销售仍比上年同期增长17%左右,而且局部地区销售增幅还比较大。明年医药行业和医药市场趋势如何?有关行家初步分析,1997年医药市场趋势更加变幻莫测,难以捉摸,预测因素越来越多,且更加复杂多变。有利的因素固然不少,但是诸多新旧的不明朗因素将相互交替碰撞。因此,1997年医药市场的总趋势是:机遇与困难同在,挑战与希望并存。一、社会需求持续增长 1997年按人口自然增长率1.2%计算,将
In 1996, the pharmaceutical market was affected by many factors such as tight funds, poor sales, and intensified competition. As a result, sales growth slowed down, business operations became more difficult, and efficiency declined. However, on the whole, the market is still developing steadily. For example, in the first nine months of this year, sales of pharmaceuticals in the country are still up about 17% from the same period of last year, and sales growth in some regions is still relatively large. What are the trends of the pharmaceutical industry and the pharmaceutical market next year? With preliminary analysis of experts, the trend of the pharmaceutical market in 1997 has become ever more uncertain, unpredictable, with more and more predictive factors and more complex and changeable. Although there are many favorable factors, many new and old uncertainties will collide with each other. Therefore, the general trend of the pharmaceutical market in 1997 is that opportunities and difficulties are present, and challenges and hopes coexist. I. Sustained Growth in Social Needs In 1997, the natural population growth rate of 1.2% will be calculated.