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考虑由单一制造商和单一零售商组成的两级供应链系统,零售商可以通过直销渠道将产品销售给顾客,也可以通过传统的零售渠道将产品销售给顾客,两种渠道产品需求受减排量和价格影响.分析了集中式双渠道供应链决策,以及基于Stackelberg博弈时分散式双渠道供应链决策,得到了双渠道供应链的最优定价以及最优减排量.数值算例表明,减排投入对于制造商和零售商的定价决策有重要影响,制造商和零售商的定价决策以及利润与零售渠道的偏好程度以及减排成本的分担比例密切相关,碳排放权的市场价格变化与最优零售价格、最优直销价格、减排量和批发价格变化呈正相关;最后,制造商利润随碳配额的增加而增加.
Considering a two-tiered supply chain system consisting of a single manufacturer and a single retailer, retailers can sell products to customers through direct sales channels, and can also sell products to customers through traditional retail channels, and the demand for both channels is reduced. Volume and price impact. The analysis of centralized dual-channel supply chain decision-making, and the decentralized dual-channel supply chain decision based on Stackelberg game, obtained the optimal pricing and the optimal emission reduction of the dual-channel supply chain. Numerical examples show that Emission reduction investment has a significant impact on the pricing decisions of manufacturers and retailers. Manufacturers and retailers’ pricing decisions and profits are closely related to the degree of preference of retail channels and the sharing of abatement costs. The market price of carbon emission rights varies. Optimum retail prices, optimal direct selling prices, emission reductions, and wholesale price changes are positively correlated; in the end, manufacturers’ profits increase as carbon allowances increase.