论文部分内容阅读
星空传媒是中国最大的境外传媒,现有九个频道,我们的旗舰频道(星空)每天24小时滚动播出,另外有三个频道是和凤凰卫视合作的包括凤凰卫视中文台、凤凰电影台和凤凰资讯台。除此之外,找们还有好莱坞的电影频道、国家地理频道、和ESPN合作的两个体育频道以及音乐频道Channel[V]。我们在中国的战略就是提供九个频道来传播各形各类的电视节目。作为一个频道群的经营者,我们必须为不同的频道设计不同的编排表。因为九个频道在一起,构成了一个频道群,你当
Star Media is China’s largest out-of-home media outlet with nine channels. Our flagship channel (Starry Sky) rolls and plays 24 hours a day. Three other channels are Phoenix Satellite TV, Phoenix TV and Phoenix Information Desk. In addition, there are Hollywood movie channels, National Geographic Channel, two sports channels in partnership with ESPN, and Channel [V], a music channel. Our strategy in China is to provide nine channels for distributing all kinds of television programs. As a channel group operator, we have to design different schedules for different channels. Because nine channels together, constitute a channel group, you should