以邯郸市为例,通过分析得出,政务微博在内容上仍然是以政府宣传为主导,而且存在更新不及时、与网民沟通频率低等问题,但同时也可以看出政务微博具有主动性和原创性的特点。[1]因此,笔者认为政府应建立一个有效的政绩考核机制,把政务微博纳入政绩考核的一部分,同时也应充分利用好新媒体的特性来营造畅通有效的社会传播机制。 Taking Handan City as an example, it is concluded through analysis that government microblogging is still dominated by government propaganda and there are problems such as not updating timely and low frequency of communication with netizens. At the same time, we can see that government microblog has the initiative Sexual and original features. Therefore, the author believes that the government should establish an effective performance evaluation mechanism to include the government micro-blog as part of the performance evaluation, and make full use of the characteristics of new media to create a smooth and effective social communication mechanism.