“福运高照”、“恭喜恭喜”、“牛运亨通”等这些寓意良好的词语天生就惹人喜爱,如果作为商标使用,想必也一定自带销售增效的隐藏技能吧。但如果你真的想把这样的祝福用语当作商标注册,过程却不一定那么顺利。在2017年1月4日公布的新修订《商标审查及审理标准》中已经添加了有关“祝颂语”审查的内容,即“常用祝颂语(如新年快乐)”属于“其他缺乏显著特征的”标志。虽然这一内容体现出官方对祝福语的审查标准比之前更加明确、 “Good luck,” “Congratulations ”, “Good luck,” and other good moral meaning of these words naturally aroused, if used as a trademark, presumably must also bring the hidden sales efficiency Skills it. But if you really want to register such a blessing phrase as a trademark, the process does not necessarily go well. In the newly revised Trademark Review and Examination Standards promulgated on January 4, 2017, the contents of the review on “Greetings ” have been added, ie “commonly used greeting (such as Happy New Year) ” belongs to Other signs lacking distinctive features. Although this content reflects the official review of the language of greetings more clearly than before,