论文部分内容阅读
CD要放下三样东西从事广告创作已经11年了,我发现广告行业有个很奇怪的现象:好的文案、好的美指当上CD后,却渐渐失却了从前的风采,甚至可以说并不称职,这是为何? 一直以来,广告书籍只教我们怎样去做好的文案、好的美指,却从没涉及怎样去做个好的CD,仿佛创意好,其他就不成问题。但事实并非如此,CD每天所面对的事情,往往比构思一套电视广告,参与一次比稿复杂得多。处理不好不单令团队变得一团糟,更甚者全摧毁你
CD to put down three things engaged in creative advertising has been 11 years, I found the advertising industry has a very strange phenomenon: a good copy, a good United States refers to when the CD, but gradually lost the style of the past, you can even say Why not? This is why advertisement books have long taught us only how to do a good job in writing. A good signifier has never touched on how to make a good CD. It seems that if the idea is good, the others are not a problem. But this is not the case, as CDs tend to be more involved each day than conceptions of a TV commercial and participation in a manuscript. Not doing well not only makes the team a mess, what’s more, it totally destroys you